JACKTHREADS CHECKOUT REDESIGN

Checkout Redesign was the first big project which I worked on at JackThreads. At that time, I was the only Product Designer on the team. I was responsible for the entire visual design and some of the interaction flows of the project. The data showed there was still a high percentage of users, who dropped off from the site at Checkout. So we introduced the user to Guest Checkout, where we don't require registration to buy products from our site. We also wanted the page to be clean, simple, and sophisticated, but at the same time, maintain the brand's essence. This is the first time we introduced the user to our secondary color, which we called "BAE blue" (because the hex value of this blue is 638BAE).

This design is now live on www.jackthreads.com