JACKTHREADS IOS REDESIGN

The launch of the iOS redesign coincided with the rebrand and launch of JackThreads 2.0 on Web. Last year, the conversion rate on iOS increased by a great amount. So, it was a no-brainer that we would target JackThreads 2.0 on iOS right after Web. This project was led by JackThreads' Director of User Experience and carried out by the Product Design team of two, including myself.

I was responsible for designing key visual systems on both iPhone and iPad. I updated all the icons. I changed the layout on the Product Grid, Product Detail, Bag, Filter, and Checkout pages. The app had to look clean and simple, but also fun, to meet the brand's essence. 

These designs are now live on the app. You can download the JT's iOS app here: https://itunes.apple.com/us/app/jackthreads/id472078451?mt=8